Principal Accountabilities
- Develop and execute comprehensive and fully integrated marketing and communication strategies for multiple stakeholders to increase awareness, understanding, and preference for AlbaGlobal Ltd services
- Identify target audiences and establish benchmarks, goals, and milestones for execution of public relations campaigns and marketing plans
- Increase AlbaGlobal’s visibility and relevance in the domestic market through the creation and execution of traditional and non-traditional communication vehicles and channels, including research, public relations and thought leadership, advertising (both on-line and off-line), e-marketing, trade shows, collateral, sales support efforts, videos, social media, etc.
- Champion of social media tools and technologies, with a track record of creating and implementing successful social media programs and strategies. Keep up-to-date with constantly evolving technologies in online social networking, the blogosphere, and search tools.
Job Requirements
- Bachelor’s degree in marketing, communications, advertising or a related discipline is required. An advanced degree (MBA or master’s degree in related field) is desirable
- Successful candidate should have at least 3 years of functional experience in marketing communications, business or brand communications or related field
- Strong knowledge of marketing and communications, including brand management, and public relations
- Development and execution of business-to-business marketing communication strategies, plans, messaging, etc.
- Working knowledge of new media and web/digital based technologies
- Strong writing and editing skills are a must (promotional copy, web and email content, press materials, webcasts, strategic targeted messaging, etc.)
- Can think strategically but has a “roll up your sleeves" attitude to execute
- Tenacious and persuasive, but tactful
- High level of teamwork and interpersonal skills
- Ability to set and meet strict deadlines and budgets is critical
- Extremely well organized with a high bias for action
- Willingness to experiment, deal with uncertainty, doggedness, determination, strong listener.
If you think you have all the above please send your CV at info@albaglobal.com with the following subject: Application for Marketing and Communications Manager
Apliko