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Vodafone Albania Sh.A.
27.10.2009, 11:34
Trade Marketing, Brand Manager

Job purpose: The purpose of the role is to build a best class trade marketing activities that inspires the sales organization and provides high quality customer’s experience to all Vodafone branded retail footprint.

Main job accountabilities


Develop the internal and external environment/look and feel of Vodafone shops and expand Vodafone’s presence at Indirect channel.
Supervise and ensure successful implementation of Trade marketing and design plans to all Vodafone’s POS’s.
Communicate to all touch points the products&services road map and create/implement the go to market action plan (positioning and communicating)
The Trade Marketing, Brand Manager must own and develop the market approach action plan through retail foot print.
Be responsible for the proposal and implementation of merchandising material in Vodafone shops (shop windows-banners-posters-leaflets)
Work with sales to create incentive schemes and training material for Vodafone Shops employees (not commission plan) and promotional activities for customers
Ensure that the action plan/strategy is capable of reacting on market changes and improve customer experience.
Design and implement local activities (Vodafone Shop’s openings, parties at shops etc)
Be responsible for competition’s information gathering (i.e. mystery shopping) provide this to marketing and communicate to sales a comparison table.
Seek for feed back from Vodafone customers (i.e. field visits with direct/indirect account managers) regarding the desirable level of service.
Ask for propositions from shop material suppliers based value for money approach.
On a daily basis Trade Marketing, Brand Manager must make proposals for improvements related to external and internal design of Shops.
Profile Requirements


University Degree in a related area
Sales skills & market knowledge
Negotiations skills
Marketing skills especially for Retail and trade marketing
It must have at least 3 years previous experience in the retail segment and in a relevant position.
Knowledge of merchandising mechanisms
Knowledge in Microsoft programs
Driving license
Fluent English
Only the candidates selected for interviews will be contacted.

The interested candidates are invited to apply at humanresources.al@vodafone.com, specifying the position they are applying for, until November 30th, 2009.